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Copyright vs. Design Patents: What Works Best for Your Brand?

Copyright vs. Design Patents: What Works Best for Your Brand?

By Sinmisola

By Sinmisola

a close up of a badge on a car
a close up of a badge on a car

An Arizona federal judge denied Top Brand LLC’s motion for a new trial following an US$18.3 million jury award to Cozy Comfort Co. for infringement of two Cozy Comfort design patents and the “Comfy” trademarks used in connection with “The Comfy” hooded wearable blanket, which was featured on the television program “Shark Tank”.
Top Brand argued that a new trial was warranted given the Federal Circuit’s recent May 21, 2024 LKQ Corp. v. GM Global Tech. Operations LLC decision, which set a new test for evaluating the non-obviousness of design patents (see IP Law Watch writeup here). Top Brand argued that Cozy Comfort’s design patents are invalid under the new test, and that Top Brand’s “Tirrinia” large wearable hoody is therefore not infringing.
U.S. District Judge Steven Logan disagreed, holding that although the LKQ decision “loosened the standard for obviousness”, its holding was not “so disruptive as to consider the jury instructions in this case a miscarriage of justice”. In fact, Judge Logan wrote, the jury instructions in this case contained the “exact analysis for obviousness which LKQ commands”. Judge Logan therefore upheld the jury verdict and denied Top Brand’s request for a new trial.
Courts will continue to grapple with the new LKQ design patent obviousness standard, which may result in increased challenges to design patents going forward.

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©2026 ALFA. All rights reserved.

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©2026 ALFA. All rights reserved.

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